De De Pyaar De 2 continues its underwhelming run at the box office as Ajay Devgn’s romantic comedy struggles to maintain weekday momentum. After a promising opening weekend, the film’s Day 6 collection nears the ₹45 crore mark, raising concerns about its long-term performance against its high budget. Bollywood’s much-anticipated romantic comedy De De Pyaar De 2, starring Ajay Devgn, Rakul Preet Singh, and R. Madhavan, has now completed six days at the box office. While the film started off strong, its Day 6 numbers reveal a struggle to maintain the weekend’s momentum. As of Wednesday (Day 6), the total collection nears the ₹ 45-50 crore mark but many trade analysts feel it’s an underwhelming run given the film’s scale and expectations.
1. Opening Run: A Promising Start
When De De Pyaar De 2 released on 14 November 2025, it opened to a respectable ₹ 9.45 crore on its first Friday, according to Bollywood Hungama.
The film built on that with growth over the weekend on Day 2 (Saturday), it reportedly made ₹ 13.77 crore, and Day 3 (Sunday) saw a further bump to ₹ 15.21 crore, as per trade trackers.
These numbers suggested that the sequel had a strong pull, especially for a romantic comedy in the post-pandemic era. However, the drop in weekday collections has raised some eyebrows.
2. The Drop on Weekdays
By Day 4 (Monday), collections fell sharply to approximately ₹ 4 crore, according to Bollywood Hungama’s day-wise report.
On Day 5 (Tuesday), some recovery was seen, with ₹ 4.90 crore coming in (according to the same source).
But Day 6 has proven more challenging:
- According to Sacnilk, De De Pyaar De 2 earned around ₹ 2.26 crore (India net) on its sixth day.
- However, Herzindagi reports a more conservative ₹ 1.59 crore for Day 6, putting the total at around ₹ 45.84 crore.
- Occupancy data from Sacnilk reveals that the average theater occupancy for Day 6 was just 7.67%, with morning shows dipping to 6.19%.
- Filmibeat’s report backs up this trend, noting that the film “struggled to earn even ₹ 40 lakh” in the morning shows on Day 6.
Together, these figures underline a clear slowdown in footfalls once the initial excitement tapered off.
3. Cumulative Box Office Tally & Budget Context
Putting together the daily figures gives a mixed but cautious picture:
| Day | Collection (India net) |
|---|---|
| Day 1 | ~ ₹ 9.45 Cr |
| Day 2 | ~ ₹ 13.77 Cr |
| Day 3 | ~ ₹ 15.21 Cr |
| Day 4 | ~ ₹ 4.00 Cr |
| Day 5 | ~ ₹ 4.90 Cr (some reports say 5.25 Cr) |
| Day 6 | Between ₹ 1.59 – ₹ 2.26 Cr (varies by source) |
Depending on which estimate you follow, the six-day total sits in the ₹ 45.8–46.5 crore range.
This becomes even more significant when you consider that the reported budget for the film is around ₹ 150 crore. According to ABP Live, by Day 6, De De Pyaar De 2 had “recovered about one-third” of its budget.
4. What’s Causing the Underwhelming Momentum?
Why is the film struggling to maintain its early steam? Several factors could be contributing:
a) Weekday Footfall Dips
The most glaring issue is the sharp drop in audience turnout during weekdays. The occupancy numbers for Day 6 (especially in the morning) are very weak, indicating that the film’s appeal may be limited mostly to weekend crowds.
b) Audience Engagement & Word of Mouth
While the premise of the sequel a romantic comedy around aging protagonists has potential, it’s possible that the script or emotional resonance isn’t strong enough to drive repeat viewership. Without strong word-of-mouth, films can stall quickly after opening weekend.
c) Competition & Release Timing
There may be other competing films or shows, or even external factors (holiday schedules, pricing tensions) affecting cinema attendance. If De De Pyaar De 2 fails to stay top-of-mind, it could lose out to other releases or entertainment options.
d) High Production Costs
Given the film’s hefty budget (₹ 150 Cr, per reports), the break-even point is quite high. A romantic comedy may not inherently guarantee the kind of mass, sustained appeal that action blockbusters or franchise films enjoy.
5. Possible Strategies for Recovery
Despite the slower-than-expected Day 6, there are a few levers the producers and distributors could pull to improve the situation:
- Boost Midweek Promotions
- Push discount offers, especially for working-day shows.
- Partner with corporate companies, schools, or colleges for special weekday screenings.
- Leverage Star Power & Digital Media
- Ajay Devgn and other cast could engage in more social media promotions.
- Release behind-the-scenes clips, interviews, and fun content to reignite interest.
- Encourage Word-of-Mouth
- Share positive reviews, audience testimonials, and ratings.
- Organize Q&A or fan screening events to build buzz.
- Explore Alternate Markets
- Focus on tier-2 and tier-3 cities where ticket price sensitivity might be less.
- Consider expansion in overseas markets if there’s potential demand.
- Optimize Show Counts
- Reassess how many shows are being run in different theatres to improve occupancy rates.
- Prioritize evening and night shows which typically have better footfalls.
6. The Bigger Picture: What This Means for the Sequel
De De Pyaar De 2 had the ingredients to appeal to a wide audience star cast, humor, romance, and a relatable concept. But the current trend suggests that initial curiosity may not be translating into long-term box office strength.
- If the film fails to stabilize its daily collections, it risks ending with a middling box office run, especially given its high production cost.
- On the other hand, if the team plays its cards right (promos, week-day offers, word-of-mouth), there’s still a chance of turning things around.
- The next few days (especially the second weekend) will be critical. Sustained performance will be key to making De De Pyaar De 2 a profitable venture rather than just a modest hit.
7. Conclusion
By Day 6, De De Pyaar De 2 has crossed the ₹ 45–46 crore mark, but this performance falls short of what many would expect from a big-budget romantic comedy with major stars like Ajay Devgn and R. Madhavan. While the opening weekend was promising, the film is now facing a slump during the weekdays a red flag for its long-term prospects.
The road ahead is challenging. Unless footfalls improve, particularly through stronger midweek numbers or renewed promotional efforts, the sequel may struggle to deliver stellar returns relative to its ₹ 150 crore budget. That said, the potential for a turnaround remains but it will require strategic moves by the production and marketing teams.
For now, the film stands at a crossroads: consolidate its gains and push into the “half-century” box office club, or risk fading out before it truly hits its stride.
